5Jaloni Pansiri. The effects of characteristics of partners on strategic alliance performance in the SME dominated travel sector [J]. Tourism Management, 2008;(1):101-115.
6Bruce S. Urdang, Richard M. Howey. Assessing damages for non-performance of a travel professional--a suggested use of "servqual" [J]. Tourism Management, 2001;(5 ) : 533-538.
7Nigel Evans, George Stonehouse David Camp- bell,. Strategic Management for Travel and Tourism [M]. Butterworth-Heinemann, 2003 : 90-118.
