广告的文化暗示与女大学生的女性意识生成

On Cultural Hints of Advertisements and the Feminine Consciousness Formation of Female Undergraduates

在大众传播日益发达的今天,广告已经成为学校德育和素质教育的外部精神文化环境的重要组成部分,广告的社会导向会影响到学校教育的效果。广告的文化暗示对女大学生的女性气质、女性意识生成具有重要影响。

In today＇s much developed mass communication, advertisements have become an important part of the external spiritual and cultural environment in colleges＇ morality and qualification education. The social orientation of the advertisements will certainly have an impact on schools＇ education. The cultural hints of advertisements greatly influence the feminine consciousness formation of the female undergraduates.