中外连锁零售业优劣势比较研究

A Comparative Study of Sino-Foreign Chain Retail Industry

自2004年12月1日起,原本羽翼未丰的本土连锁零售企业又要面临强势的外资连锁零售企业的攻城掠地,进入白热化的竞争阶段。与外资连锁零售企业在资金、规模、管理、技术、人才、服务及价格等方面的优势相比,本土连锁零售企业存在着物流配送落后、不重视内部管理、零供矛盾激化、缺乏合理布点规划等诸多问题。因此本土连锁零售企业应该通过发挥规模优势,实施自主品牌生产战略,打造高效的物流配送系统,提供免费的、附加的便利服务,优化购物环境,健全法律法规等措施,提高其竞争能力。

Chinese chain retail enterprises are confronted with severe competition from foreignfunded chain retail firms. Foreign-funded firms have advantages in terms of capital, scale, management, technology, talent, service and prices. While local retail enterprises have problems of backward logistic delivery, weak internal management, conflicts between goods suppliers and retailers and irrational planning of retail shops. Local chain retail enterprises should improve their competitiveness by means of carrying on the advantage of scale, carrying out the strategy of developing their own name brands, improving efficient logistics services, offering free convenient services, promoting shopping environment and polishing the legal system.