重庆市市民旅游偏好研究

Research into tourism preference of Chongqing residents

重庆市民的旅游偏好,基本上是以自然山水为首要考虑,其次才是民俗风情、历史遗迹、海滨沙滩等;对文化景观类旅游目的地的兴趣有所下降,而更加偏好海滨沙滩和草原森林,同时都市景象也开始受到人们喜爱。旅行社在产品设计上应该推出能集自然之美和异域风情于一体的山水结合型观光产品,并针对中青年市民和文化收入较高的高端市场推出富含文化底蕴的自然风光深度旅游产品。

The tour preference of Chongqing residents is to consider natural mountains and rivers and then to consider folk customs, historic relics, costal beaches and so on. The interesting in cultund scenic spots declines and preference to coastal beaches and grasslands and forest increases. Meanwhile, Chongqing residents begin to like urban scenic spots. The travel agencies should sell scenic products which combine mountains and rivers and lakes connecting natural beauty with local flirtatious expression and sell better tour products with rich cultural information and natural beauty for middle aged people and young people and the people with high income,