1David M. Potter, People of Plenty: Economic Abundance and the American Character,University of Chicago Press, 1954
2Thomas Petit and Alan Zakon, " Advertising and Social Value", in Otto Kleppner (ed.) Exploring Advertising, Prentice-Hall, Inc., 1970
同被引文献11
1奥格威.《一个广告人的自白》,中国友谊出版公司1991年版,第14页.
2George E. Belch and Michael A. Belch, Advertising and Promotion: An Integrated Marketing Communications.
3Perspective (5th ed.), p. 728, p. 735, McGraw-Hall Higher Education, 2001.
4Julian Sivulka, Soap, Sex, and Cigarettes: A Cultural History of American Advertising, pp.342-46.pp.75-6, 东北财经大学出版社,1998年.
5William F. Arens, Contemporary Advertising, 7th ed., pp.43-4, Irwin/McGraw-Hall, 1999. George E. Belch and Michael A. Belch, Advertising and Promotion: An Integrated Marketing Communications Perspective (5th ed.), p.269, McGraw-Hall Higher Education, 2001.
