体育赛事电视节目娱乐化之路——谈湖南卫视电视栏目“国球大典”

A road to making sports games on TV programs entertaining——A discussion about the TV program "Grand Show of National Ping Pong"aired by Hunan Satellite TV

“国球大典”由民间海选、大师对抗赛、乒乓嘉年华三大主体活动组成,这种高、低端互动的体育狂欢,创造性地走出了一条体育赛事电视节目“娱乐化”之路,促进了体育与大众传媒的互动与结合,促进了国内体育的市场化发展。

＂Grand Show of National Ping Pong＂ consists of three major activities, namely, nationwide player screening, master match,and ping pong carnival.This kind of sports carnival, which provides high end and low end interaction,has creatively opened up a road to making sports games on TV programs entertaining,and promoted the interaction and combination between sport and public media as well as the development of sports marketing in China.