高校图书馆——大学出版社的新商机

College libraries-the new commercial opportunity for university presses

进入21世纪,全国各类图书馆的中文图书采购量急剧上升,针对这块新兴的团购市场,出版业应予以足够的关注。文章通过对高校图书馆团购的特点及大学出版社的图书结构进行剖析,就出版社的营销策略提出自己的认识和思考。

In the 21st century,the demands for books from all kinds of libraries in China are rapidly, and the publishing industry should pay special attention to the merging markets. The paper analysis of characteristics of the corporate customers of colleges and the structures of publications by press, and presents some personal views on the marketing strategies of the university press.