景区(景点)旅游产品主题结构模式与案例研究

Theme Structural Modes and Case Studies about Tourism Commodities in Tourism Spots

文章从一个新的主题角度对景区(景点)旅游产品构成进行了分析,提出了旅游产品构成四个部分的主题结构模式。这一模式是对现有旅游产品结构模式体系的一种补充和完善,其对旅游景区(景点)规划及产品设计有着独到的指导意义。文章还对中国上海宝山钢铁集团工业旅游项目等四个案例进行了主题产品结构模式的实证分析。

This article analyzes the structure of tourism commodities in tourism spots from a new theme angle and proposes the theme structural mode of four parts of tourism commodities. The new mode is a kind of supplement and improvement to the structural modes system of current tourism commodities, and provides original direction of tourism spot program and product design. The article also covers four case studies about the tourism items of Bao Shan Ironing and Steel Company in Shang hal by analyzing the structural modes of major products.