网络时代体育用品营销的策略研究

Study on Strategy of Sport Products Marketing during the Times of Network

借助当前体育用品利用网络进行营销和网络营销的特点,分析我国大众体育用品需求水平、结构,就经济发展分析我国大众体育用品需求,在此基础上提出体育用品网络营销的策略。

Based on the character of Utilizing the network to carry on sport products marketing, this paper analyzed the demand level and structure of mass sport products, put forwarded the strategy of network marketing of sport products,