摘要
当前,中国广告对女性形象的传播存在误区,给社会带来了一定的负面影响,树立人本广告观念,塑造具有双性人格的女性广告形象,是符合社会发展进程的。
Nowadays, in china, there exist misunderstandings about female images interpreted by ads, which has negative influences on society.Therefore,it is to build people-oriented advertising concept and mold female advertising image with bisexual personality that is in accordance with social developing process.
关键词
女性形象
人本广告观
双性人格
female images
view of people-oriented advertisement
bisexual personality
