客户关系管理——21世纪商业企业的战略选择

Customer relationship management——strategical choice of commercial corporation in 21th century

文章分析了商业企业建立客户关系管理的必要性,从商业企业的思想变革意识、技术支持、资金能力、所处的变革时机等方面分析了商业企业建立客户关系管理的可行性,并提出了商业企业建立客户关系管理的战略步骤。

Firstly, the text analyzes the necessity of building customer relationship management in commercial corporations. Secondly, the feasibility of building CRM is analyzed from the aspects of idea transform consciousness, technique support, capital capacity and the current opportunity in commercial corporations. At last, the text puts forward the strategy process of building CRM in commercial corporations.