基于电子商务的Web数据挖掘研究

Research of Web data mining based on electronic business

随着W eb技术的发展,开发电子商务网站成为一种新的营销模式,在保证产品质量的前提下,增加用户的点击率,提高商品销售率是企业提升竞争力的关键。W eb挖掘正是应用数据挖掘的方法通过对W eb页面内容、页面之间的结构、用户访问的信息等各种数据进行分析和挖掘发现潜在的、有用的知识的过程,帮助决策者更加准确地获得商品的销售信息和客户信息,使客户在短时间内完成商品的浏览、搜索以及订购。

With the development of Web techniques, the electronic business website becomes a kind of new marketing mode. How to attract customer to click and increase merchandise sale rate is the key to enterprise to promote competition ability. The Web data mining is the process by using data mining methods to discover useful information through analyzing the information of the Web page contents, pages structure, and the customer interview. It is helpful to make a decision and can help customer more availably to browse, search and order a goods in a short time.