科普图书的制胜法宝——创新

Innovation: the key to creating popular science books

科普图书,特别是疾病防治类、养身保健类、健身类、美容类图书琳琅满目,几乎很难找到市场上没有出现过的选题,然而销售得好的科普图书却是凤毛麟角,其主要原因是图书选题、表现形式和营销手段都缺乏创新。应从3个方面做好创新:1)选题,这是切入点的创新,是从什么角度把知识告诉读者;2)表现形式,要求创作形式创新;3)市场营销,营销做不好,一本再好的书很可能被淹没在书海中。

Lack of innovation makes the popular science books sales sluggish. The market of popular science book, especially medical science book, is riots of colors and prosperous. However, there are quite rare high quantities of sales. The cruxes are： selection of subjects, presentation and marketing. Three aspects of innovation could improve the popular science book market： innovation of subjects selection, Focus write pitching point; innovation of presentation, talking about the medical science with humanities; marketing innovation, a printed book is just on the half way of the success, don＇ t put the books into the market before you have a excellent marketing proposal.