摘要
在总结中国南方果树杂志社33年办刊工作实践的基础上,从刊物定位、编读关系、刊物质量、刊物特色、刊物经营、刊物文化等6个方面论述技术类期刊的品牌创建。
Based on the 33-years practice in editing South China Fruit, the brand establishment of a technical journal is discussed on the following six aspects： the orientation, the quality, the characteristics, the management, the culture of the journal, and the relationship between editors and readers.
出处
《编辑学报》
CSSCI
北大核心
2006年第4期303-305,共3页
Acta Editologica
