服务创新是当前高校学报生存与发展的必然选择

Innovation of services is essential to existence and development of university and college journals

高校学报的生存与发展目前面临一系列困境,服务创新是走出这些困境的必然选择。服务创新应将作者服务创新与读者服务创新作为2个重要的着力点。

The existence and development of university and college journals has faced with many difficulties, Innovation of services is an inevitable choice to overcome these difficulties. In the innovation of services, the services for the writers and the readers are the two most important aspects.