摘要
乡村旅游是旅游的重要组成部分。本文探讨了城市近郊乡村旅游的源起和现状,分析了乡村“旅游品牌”的实质,提出了城市近郊乡村“旅游品牌”的经营策略。
Rural tourism is an important part of tourism. This paper examines the sources of urban and peri - urban rural tourism status quo, the analysis of the rural tourism brand essence made urban suburban rural tourism brand business strategy.
出处
《潍坊教育学院学报》
2006年第1期12-14,18,共4页
Journal of Weifang Educational College
关键词
乡村旅游
品牌策略
城市近郊
经营
rural tourism
band strategies
the urban suburban
business
