产业经营视域下的电视节目品牌个性

Brand Characteristics of TV Programme in the View of Industry Management

在市场经济条件下,制定和实施以品牌为核心的经营战略,已成了现代电视管理经营的当务之急。电视节目的生产和营销过程中,应对品牌的个性特征进行强化,努力挖掘品牌节目的差异化,为品牌节目的发展创造空间,以打造传媒名牌,提高电视节目的知名度、美誉度、公信力和综合竞争力。

Under social - marcket conditions,the urgent tendency is to rule out and carry out the running strategy which cored the famous brand in modern TV managemen. In the progress of production and marketing and sales of TV programme, the characteristic feactures of brand should be further strengthened, the differences of brand programe be hard explored and the development space be created to brand programme. Thus to make media brand programme, to improve teh popularity,the good reputation and comprehensive competitiveness foTV programme.