财务战略矩阵与生命周期的耦合研究

The Coupled Study on the Matrix of Financial Strategy and the Period of Life

在市场竞争中,企业往往将高速增长作为追求目标。但是增长速度的过快或者过慢,都是对资源的过度索取以及浪费。实证数据表明,因为企业增长速度过快导致企业破产的数量和因为增长过慢导致企业破产的数量几乎一样多。因此,能够确切了解企业的增长速度,采取相应的财务战略,是在激烈的市场竞争中立于不败之地的法宝。

In competition, the enterprises often take the rapid growth as the goal to reach. But no matter how rapid or slow the growth is, it is a waste for the resource to be extorted. A data shows that it is the same number for the enterprises going bankrupt due to rapid growth or slow growth. Therefore, to know the increase rate of enterprises and take a relative financial strategy is very important in the sharp marketing competition for any enterprise.