CRM与服务性企业核心竞争力的构建

CRM and service industries corporation core competence＇s build up

介绍了CRM的定义，分析了企业核心竞争力的含义，并从服务性企业的角度提出该类企业构建企业核心竞争力需要引入客户关系管理，提出导入CRM构建企业核心竞争力的关键所在。

The article first introduced CRM definition, and then analyzed the meaning of the core competitiveness of enterprises. And from the perspective of service enterprises such enterprises a core competitiveness of enterprises need to introduce CRM, and finally made CRM a corporation core competence get the key.