浅论差异化营销策略在保险产品创新中的运用

The Application of Differentiated Marketing Strategy in Insurance Product Marketing

目前我国保险产品存在的主要问题是忽视市场定位、产品同构,差异化程度低。差异化营销策略是保险企业实现产品创新的主要策略之一。运用差异化营销策略对保险产品进行创新,才能真正满足保险消费的个性化需求,并从根本上提高保险企业的市场竞争力。

Differentiated marketing constitutes one of important strategies in realizing product innvation for insurance companies. There exist many problems in insurance market positioning, product imitation and low differentia etc. Insurance products are innovated with differentiated marketing strategy, which can satisfy veritably individuation need of insurance consumption and help insurance firms heighten their competitive power in the market.