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Consumer Markets Big Spending in the Rust Belt

Consumer Markets Big Spending in the Rust Belt
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摘要 Many a Chinese city can boast its own auto show, but that of Harbin in northeastern Heilongjiang Province managed to stand out from the crowd this year, During its 9th annual show in mid July, Harbin persuaded Daimler-Chrysler to introduce its high-end Maybach 62 in the province for the first time, while Ferrari displayed its F430. Local buyers purchased both cars on the spot, with the German auto selling for to million yuan (US$2.5 million). For an up-and-coming auto show in a provincial location, these deals show that when it comes to luxury products, the northeast has a market that is ready to spend.
作者 JING CHENG
出处 《China International Business》 2006年第9期32-33,共2页 中国外经贸(英文版)
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