包装策略与销售包装设计

Packaging Tactics and Sales Packaging Design

围绕商品销售，探讨包装策略的内容及其与包装设计的关系，指出销售包装设计可分为科学技术设计和促销设计两个方面，提出从包装策略的角度来考虑销售包装设计的构思方法。

entering on commodity sales,this thesis aproaches the content of packaging tactics and their relationship to packaging design.It points out that consumer packaging design can be divided into two aspects:technical design and pro- sales. It also suggests the conception of treating consumer packaging design from the angle of packaging tactics.