摘要
在社会主义市场经济条件下,从业人员的投资经营活动是一种风险弹性、风险回报相关联的活动。市场经济发展固有的自发性、随机性和突变性,客观上激发了从业人员的冒险行为。从业者需要科学地预测自己行为的长期收益、预警行为的界限,以期获得高额经济回报。任何经济活动都存在不同程度的风险性。研究区域经济活动风险生成和营销的步骤对从业人员获得预期经济效益非常重要。
In the socialist market economy, the practitioners' investment is an activity related to venturous flexibility and venturous return. market economy has the natural characteristics of spontaneity, randomicity and mutation, which spur the practitioners up to venturous action. Practitioners need to prospect scientifically the limits of long - term profit and alarming behavior to obtain high profits. Any economic activity has the risk of different extent. It is of high importance for the practitioners to study the research of the risk and marketing steps of different regional district economic activities.
出处
《安阳工学院学报》
2006年第4期75-77,共3页
Journal of Anyang Institute of Technology
关键词
区域经济
风险
风险生成
营销
regional economy
risk
risk - making
marketing