摘要
传统的隐喻观念认为隐喻只是一种语言现象,而现代隐喻观认为隐喻更是一种认知现象,是一种思维方式,它出现在所有领域。隐喻在广告中的不同运用形式,使广告更具创新性,从而实现了其劝说功能。
Traditionally, metaphor was only regarded as a language phenomenon, however, modem metaphor theory views metaphor as also a cognitive apparatus, a way of thinking, which can be applied in any fields. Different application of metaphor in advertisements has helped make the advertisements more original and convincible.
出处
《安阳工学院学报》
2006年第4期120-122,共3页
Journal of Anyang Institute of Technology
关键词
隐喻
认知
运用
广告
转化
metaphor
cognitive
application
advertisements
transform
