“畅销书排行榜”研究方法分析

An Analysis on Study Methodology of "Best-seller List"

列出“畅销书排行榜”,对榜单进行分析是目前畅销书研究领域较为常见的研究方法。系统梳理了“畅销书排行榜”的起源和历史发展;在肯定“畅销书排行榜”研究方法诸多优点同时,也指出该研究方法导致的一些问题并对畅销书研究发展提出自我见解。

At present, the popular methodology of studying the best seller is to work out ＂best-seller list＂ and to analyze it. This paper systematically studies the origin and historical development of ＂best-seller list＂. It affirms some advantages of this methodology of the ＂best-seller list＂; meanwhile, it points out some problems with this research method and provides the author＇s opinions on the study of the methodology of the best-seller.