摘要
随着旅游业的不断发展,购物旅游在旅游中所占的比重越来越大。本文在对绍兴市购物旅游资源作系统概括的基础上,分析了购物旅游的特征和意义,并对绍兴市开发购物旅游提出了几点建议。
With the steady growth of tourism sector in China, shopping tourism is becoming a new force in the industry, This paper, based on a brief survey of shopping lourism resources in Shaoxing, mainly analyzes the features and significance of shopping lourism and put forward some suggestions to develop shopping tourism in Shaoxing.
关键词
绍兴
购物旅游开发
品牌
shaoxing
development of shopping tourism
brand and branding
