区域旅游产业集群品牌培育初探——以湘鄂渝黔边区为例

A discussion on the brand development for the tourism industry cluster in Xiang-E-Yu-Qian border

产业集群是提升产业竞争力的重要方式,品牌培育是提升产品竞争力的重要的非价格竞争手段。湘鄂渝黔边区是国家重点扶持的“老、少、边、穷、库”区,应该充分利用当地丰富的旅游资源发展旅游业,以促进当地经济的持续快速发展。文章概述了湘鄂渝黔边区旅游产业集群及其品牌培育的意义,提出了对该区进行旅游产业集群品牌培育的对策。

Industry cluster is an important means of increasing an industry＇ s competitiveness while brand development is a key non-price-based means of increasing product competitiveness. Xiang-E-Yu-Qian border, as one of the old revolutionary bases, minority areas, border areas, underdeveloped areas and reservoir areas in China, is a region whose development is the focus of the government＇ s attention. It is assumed that the best should be made of the rich travel resources in the region for its sustainable economic development. In the paper, the significance of developing a tourism industry cluster and its tourism brand is discussed and strategies for the achievement of the objective are explored.