以市场细分为基础的顾客锁定营销策略分析

Customer Lock-in Marketing Strategy Analysis Based on Market Subsection

现代营销理论对传统营销方式中基于4P’s(product、promotion、price、place)基础上的市场细分营销策略有所忽略和忽视。本文认为这种忽略和忽视是不正确的,在传统市场细分理论中,包含了现代营销顾客锁定理论的某些因素和构成成分,本研究对市场细分理论在现代营销方式中存在的必要性和可行性进行了论述,并对市场细分策略如何适应顾客锁定问题进行了探讨。

In contemporary marketing theory, more care is being given to the relation marketing, and traditionally marketing strategy based on 4P＇s （product ,promotion,price.place） is neglected and ignored. The paper thinks the deflection is not right, and the traditional marketing theory contains some factors and components of contemporary customer lock-in marketing theory, thus traditional marketing theory based on marketing subsection is still important. This paper has analyzed the function of traditional marketing strategy in contemporary and the essence as well, and probed the tactic of how to utilize the marketing subsection to meet the need customer lock-in strategy.