巧用形象示范法推动企业文化的形成

Skillfully Using the Method of Image Demonstration to Promote the Formation of Enterprise Culture

进入21世纪,企业管理的重心也逐步由经验管理经过科学管理而发展到文化管理阶段,一种强有力的、优秀的企业文化毫无疑问成为决定企业竞争力的重要因素。本文立足于企业文化建设的实践,着眼于如何推动企业文化的真正形成,借鉴国内外企业的成功经验,探讨了形象示范法在企业文化建设中的应用。

After entering into the 21^th century, the emphasis of enterprise＇s management has gradually developed from experienced management, then scientific management to the phase of culture management. A kind of powerful, excellent enterprise cultrure, no doubt, has become an important factor to determine the competitive ability of enterprise. Basing itself upon the practice of enterprise culture＇s construction; fixing eyes upon how to promote the real formation of enterprise culture; referring to the successful experience of enterprises home and abroad, this article inquires into the application of the method of image demonstration in the enterprise culture＇ s construction.