RSS技术在电子商务平台设计中的应用

电子商务能够给企业带来经营管理和销售方式的改变,使企业能够更及时、准确、充分地掌握市场需求信息,按时、按质地提供给客户所需要的商品或服务,从而加强其市场竞争地位。当前,企业纷纷建立自己的电子商务网站。但现行的电子商务网站存在许多不足,如信息冗余、客户流失等。本文对RSS技术的特点进行了详细分析,并提出了一个如何应用RSS技术改进现有电子商务网站的新思路。

The electronic commerce can change the enterprise＇ s management mode and sales mode to enable the enterprise to obtain information about market demand more promptly, accurately and fully and to provide customers with timely and quality commodity and service, thus strengthening the market competition status of the enterprise. At present, the enterprises set up their own electronic commerce websites one after another. However, the present electronic commerce websites have many insufficiencies such as information redundancy, customer loss and so on. This article gives a detailed analysis of the characteristics of RSS technology, and proposes a new idea of how to use RSS technology to improve existing electronic commerce websites.