摘要
供需关系的不平衡是中国乘用车市场价格竞争加剧的根本原因,“博弈囚徒心态”的存在也促使价格战难以平息。文章从博弈分析的角度解析当前乘用车市场价格竞争,从而帮助企业从另一个角度认识市场,并探索更加有效的竞争手段。
The imbalance between supply and demand is the root cause of more heated price competition in China＇ s passenger vehicle market; the prisoner＇ s dilemma makes it even worse. The article analyzes the current price competition in passenger vehicle market from the point of game theory, which can help enterprises understand market from a new point of view and find more effective competition methods.
出处
《上海汽车》
2006年第9期18-20,共3页
Shanghai Auto
