白酒替代品分析及政策建议

Analysis on Liquor Substituts and Policy Suggestions

中国白酒在世界六大蒸馏酒中独具特色,是我国人民日常生活中不可或缺的重要嗜好性消费品之一,而日前白酒替代品的增加,限制了白酒产业的发展。因此,白酒行业应加大研发力度,实施品牌文化策略、国际化策略,以壮大白酒产业。

Chinese Liquor is unique in the world＇ s six greatest distilled liquor products, and is an indispensable and important object for consumption fancied by Chinese, but the increase of liquor substitute has limited the development of liquor industry, So, we should strengthen development; implement the strategy of brand culture and intemationalization strategy to expand liquor industry.