试析绿色营销新理念

Analysis on the New Conception of the Green Marketing

以绿色营销应对环保浪潮将是市场未来营销趋势之一。在环保意识日渐高涨下,消费者已开始以环保作为选购产品时的重要考虑因素,绿色营销观念应成为企业持续发展的经营之道。从需求观、资源观、环境观、效益观和天人合一观等方面,论述了绿色营销的观念及重要性。

Responding the environment protecting tide with the green marketing will be one of the trends of the marketing in the future. Under the condition that the environment protecting consciousness is running higher and higher day by day, the consumers begin to take the environment protection as an important factor into the consideration, and the green marketing conception should become the way of operation for the sustainable development of enterprise. This paper discusses on the conception and importance of the green marketing from the outlook of demands, the outlook of resources, the outlook of environment, the outlook of benefit, and the outlook of human-nature combination, etc.