决策树技术在汽车销售中的应用研究

Research into application of decision tree technology in car sale

利用sq l server analysis service建立轿车市场营销分析的数据仓库模型,在此基础之上,利用决策树分类技术,对汽车贸易企业的轿车销售历史数据进行分析,得出客户数据的分类规则,分析出潜在客户共同的特点;针对这些特点,采取相应营销决策,提高营销的针对性和成功率。

On the basis of using SQL server analysis service to set up data bank model of car marketing and by using decision tree classification technology,this paper analyzes historic data of car sale of car trade enterprises,arrives at classification rule of customer data, analyzes common characteristics of potential customers and points out the strategies for promoting marketing and efficiency according to these characteristics.