用传播学视角看台湾娱乐节目的热播

An Analysis of Entertainment TV Programs of Taiwan in the Vision of Communication

近年来,台湾娱乐节目通过互联网进入中国大陆观众的视野,并以其鲜明的特色博得来越多的观众,国内一些电视台也争相转播。本文从传播学的角度,分析了台湾娱乐节目的特色,并解释了其在中国大陆热播的背景和原因。

Lately, the TV programs of Taiwan are becoming more and more popular in the mainland of China . This paper analyses the characteristics of the TV programs of Taiwan and the reasons of popularity by the theory of communication.