摘要
电力营销知识门户的建立,有助于提高营销人员业务素质,适应市场对各种信号反应灵敏的要求。对知识门户在电力企业营销中的应用作了相关研究,识别电力企业营销的知识特点和需求．提出电力企业营销知识门户的框架结构,用于对知识生产、分享、应用及创新等知识管理核心过程提供技术支持,分析了电力企业营销知识门户的功能。
Knowledge portal of power marketing is helpful for improving the marketing persons＇ qualities.It fits the demand that the market should be sensitive to all signals ,The paper does reaserch on the application of knowledge protal in power enterprise marketing and knows the characteristic and demand of power enterprise marketing and gives frame structure of knowledge portal in electric power enterprise marketion,which are used to supply technique aupport for knowledge porducting,sharing .applying and innovation ,The paper also analyses the function of knowledge portal power enterprise marketion.
出处
《电力需求侧管理》
北大核心
2006年第5期29-30,33,共3页
Power Demand Side Management
关键词
电力企业
电力营销
知识门户
框架设计
power enterprise
power marketing
knowledge protal
framework design
