摘要
以郑州市高校为例,对河南省大学生服装消费行为进行了认真研究,总结了大学生在购买服装时所特有的行为特点,并为服装生产厂家及销售者从产品、定价、销售终端、促销活动等方面提出了有针对性的营销建议.
Undergraduate's behavior of clothing consume is studied through questionnaires investigation in Henan Province. According to the research results,this paper summarizes the characteristics of undergradu ate's behavior of clothing consume,and provides some useful opinions to producers and businesses of clothing from products, price, sale terminal and promotion.
出处
《中原工学院学报》
CAS
2006年第4期50-54,共5页
Journal of Zhongyuan University of Technology
关键词
大学生
服装消费
服装营销
undergraduate
clothing consume
clothing marketing