河南省大学生服装消费行为研究

Study on Undergraduate's Behavior of Clothing Consume in Henan Province

以郑州市高校为例,对河南省大学生服装消费行为进行了认真研究,总结了大学生在购买服装时所特有的行为特点,并为服装生产厂家及销售者从产品、定价、销售终端、促销活动等方面提出了有针对性的营销建议.

Undergraduate＇s behavior of clothing consume is studied through questionnaires investigation in Henan Province. According to the research results,this paper summarizes the characteristics of undergradu ate＇s behavior of clothing consume,and provides some useful opinions to producers and businesses of clothing from products, price, sale terminal and promotion.