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广告语篇中的人际意义撷谈 被引量:4

Interpersonal Meaning in Advertising Discourse
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摘要 文体学的发展与语言学密切相关。系统功能语言学的迅速发展为文体分析开辟了一条广阔的道路。人际意义是系统功能语法的三大元功能之一,近年来这一领域发展特别快,如马丁(Martin)建立了“评价系统理论”,李战子对话语人际功能的全面研究等等。通过运用这些理论成果,分别从语气、情态、人称和评价系统四个方面分析两篇航空广告,探讨这些人际手段在广告语篇中的实现。 Stylistics develops with linguistics. The development of Systemic Functional Linguistics (SFL) offers theoretical framework for stylistic analysis. Interpersonal meaning,one of the three metafunctions of SFL, has been developing rapidly these years,as is shown in J. R. Martin's appraisal system theory and Zhanzi Li's related research. Two airline advertisements are analyzed from four aspects:mood, modality, person and appraisal System, in order to discuss the realization of interpersonal function in the discourse of advertisement.
作者 苏燕 兰彩玉
出处 《重庆交通学院学报(社会科学版)》 2006年第3期115-117,共3页 Journal of Chongqing Jiaotong University(Social Sciences Edition)
关键词 人际功能 语气 情态 人称 评价系统 interpersonal meaning mood modality person appraisal system
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  • 1胡壮麟,朱永生,张德禄.系统功能语言学[M].长沙:湖南教育出版社,1989.
  • 2Halliday, M. A. K. An Introduction to Functional Grammar [M]. London: Edward Arnold, 1985.
  • 3Halliday, M. A. K. An Introduction to Functional Grammar [M]. London: Edward Arnold, 1994.
  • 4Martin, J. R. Beyond exchange: APPRAISAL Systems in English [A]. S. Hunston and G.Thompson. Evaluation in Text: authorial stance and the construction of discourse [C].Oxford: OUP, 2000.
  • 5Martin, J. R., 1995. Reading positions/positioning readers: JUDGMENT in English [J]. Prospect: A journal of Australian TESOL, 1995, 10(2): 27-37.
  • 6Martin, J. R. MA Lectures of Academic Register and Genre [Z]. Department of Linguistics, University of Sydney, 1998.

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