中国乡村旅游驱动力因子及其系统优化研究

A Study of the Driving Factors of Rural Tourism in China and the Systematic Optimization

我国乡村旅游系统主要由城市居民、农民、旅游业、政府4个子系统构成。各个子系统在乡村旅游中的基本诉求,形成了乡村旅游的需求动力、供给动力、营销动力和扶持动力,构成了乡村旅游发展的核心动力系统。文章通过对乡村旅游动力系统中8个驱动因子的分析,认为各个驱动因子间存在一定的摩擦,影响系统效能的发挥,并给出了相应的系统优化建议。

China＇s rural tourism system is composed of 4 subsystems, namely urban citizens, peasants, tourism industry and governments. The basic tourist demands of each of the 4 subsystems formulate the drives of demand and supply, as well as that of marketing and supporting of rural tourism. These drives altogether serve as the core drive system of this type of tourism. The paper analyzed 8 driving factors in the drive system of rural tourism and concluded that conflicts among these factors impact the efficiency of the system. The paper ended with some corresponding suggestions for optimizing the system.