上海崇明岛农业旅游客源市场特征及未来入岛游客量预测研究

A Research on the Characteristics of Agri-tourist Market of Chongming Islands in Shanghai and a Predication for the Tourist Volume to the Island in the Future

本文以崇明岛农业旅游主要服务市场———上海都市客源市场为研究对象,通过广泛的社会问卷调查,对目前该市场的入岛游客构成和游客对岛内旅游环境的评价,游客旅游动机、旅游行为和旅游偏好,游客对岛内旅游信息的掌握和对岛内旅游障碍因素的认识等进行了统计分析。在此基础上,根据各主要旅游障碍因素的影响权重,对未来的入岛游客量进行了“障碍因素消除后”的预测。

The paper targeted at urban travelers from Shanghai, which is the key segment of agr-tourism in Chongming Island, did a questionnaire survey, and analysed the structure of this market segment, their comments on the tourism environment there, their travel motivations, behaviors and preferences, their access to tourism information about the island and their cognitions of tourism barriers as well. Based on the analysis, the paper also made a predication of future inflow volume of tourist in the island.