房地产项目管理

Real estate project management

阐述了房地产企业的组织结构内容，解释了房地产项目管理的概念，从成本控制、进度控制、沟通管理三方面介绍了其管理的实施措施，得出房地产企业的核心竞争力是项目管理能力的结论。

The paper illustrates the contents of organization structure in real estate enterprises, explains the definition of real estate project management, introduces its implementing measures from cost control, process control and communicating management, and reaches a conclusion that the core competitiveness of real estate enterprises is the ability of project management.