中国电子竞技运动产业化发展模式研究

On development mode of E-sports industry in China

运用文献资料法、专家访谈法、逻辑分析法等方法,对国内外电子竞技运动产业发展的现状进行了论述,探讨了影响中国电子竞技运动产业化发展的诸多因素以及其产业链中的各要素,并构建了电子竞技运动产业链的系统发展模式。结果表明:电子竞技产业链由软件商、赞助商、专业组织和媒体4大块组成,电子竞技比赛和电子竞技运动员是形成产业链的两大核心要素。该研究旨在为中国电子竞技运动产业化的良性发展提供理论依据与实践模式。

Using the methods of literature study, expert interview and logical analysis, the present development situation of E-sports industry home and abroad was discussed to explore the factors affecting the development of E-sports industry in China and the its industry chain, which was consisted of software dealers, sponsors, professional organizations and press media. The E-sports events and players were the key factors in the industry chain. The study aimed at providing the theoretic basis and the practical mode for the healthy development of E-sports industry in China.