作为镜鉴:从20世纪40年代《申报》广告看好莱坞与中国电影的关系

Using for Reference: the Relation Between Hollywood and Chinese Films——Based on Advertisements in Shenbao of 1940s

对《申报》电影广告的一种特殊检视可以发现,20世纪40年代的市场竞争催生了大量国产商业类型电影的拍摄和放映,《申报》广告信息表明,能够在20世纪40年代与美国电影在首轮院线同步放映的国产大片,它们的放映时间、总场次和受观众欢迎的程度并不比外国电影逊色。言情、侦探、恐怖、艳情、古装、武侠等类型成为上海电影市场的主控形态。中国电影人在和美国电影的对话过程中清理了自身的类型传统,进而发掘自己的类型电影优势。中国电影自古典时期开始便从未间断过的商业电影传统,为电影艺术的每一次进步提供着各种条件。

By a specific examination of film advertisements in Shenbao we can find that the market competition of 1940s hastened lots of homemade commercials. And the facts show that they are not inferior to foreign films as far as the projecting time, showing number and welcome degree are concerned. The genres such as romance, detective, horror, steamy, historical and swordsman dominated the film market in Shanghai. Having a dialogue with American films, Chinese filmmakers sorted out their tradition of genres and dug up their advantages of genre films. From the beginning, Chinese films have never broken out the tradition and supplied all sorts of conditions for the development of film arts.