企业社会责任概念的界定

A Study of the Definition of Corporate Social Responsibility

关于企业社会责任的讨论,不同利益群体及其代言人的看法、不同学科的看法存在很大差异。因此,有必要统一定义,给企业社会责任一个恰当的定位。考察企业社会责任的历史与现状以及关于企业社会责任的各类观点,我们不难发现,广义企业社会责任指企业应该承担的社会谈判所形成的关于现代产品质量的社会协议义务,是企业基于自身形象考虑而对社会利益相关者的友好回应。首先,企业社会责任是企业应该承担的社会谈判所形成的关于现代产品质量的社会协议义务；其次,企业社会责任是企业对社会利益相关者压力的友好回应；第三,企业形象是企业承担社会责任的内在动力；第四,企业社会责任既是产品质量的重要内容,也是企业形象的组成部分。此外,相关主体需要准确定位,否则,角色混乱将导致社会的无序。

Different groups with different interests and their spokesmen as well as different disciplines hold very different opinions about corporate social responsibility （CSR） in their discussions. Therefore, it is necessary to define CSR in definite terms so as to orientate it appropriately. By investigating the history and current situation as well as all viewpoints of CSR, it is not difficult to find that CSR in its broad sense refers to the agreement obligation concerning the quality of modern products, which must be undertaken by an enterprise and which is shaped through social negotiations, and that CSR is a goodwill response to the social stakeholders from the corporation based on its public image. Firstly, CSR is the agreement obligation concerning the quality of modern products undertaken by a corporation and shaped through social negotiations; secondly, CSR is a goodwill response to pressures of the social stakeholders from the corporation; thirdly, the concern of its public image is the internal incentive of a corporation to bear CSR; fourthly, CSR is an essential element of the product quality and an important component part of the public image of the corporation. Besides, the relevant subjects shall be in their correct position. Otherwise, confusion of the roles will result in social disorder.