谈公益广告的运用

The utilization of public advertisements

通过与其它广告进行比较,说明公益广告运用形式灵活、以理念为内容、应用范围广泛的重要特征。并强调公益广告要做到内涵理念与表现形式和谐统一。

In this paper, by comparing with other kinds of AD, illustrates that the utilizable forms of public AD are very flexible, meanwhile, the public AD is based on the content and has an extensive applied scope, and it is emphasized the public AD should get the unity of content and form.