中英职业足球俱乐部主要经济来源对比分析

Analysis and Comparison of Chief Revenue Sources of Chinese and British Professional Football Clubs

从职业足球俱乐部的门票收入、广告赞助和电视转播等三大经济来源作为切入点,比较分析中超与英超职业足球俱乐部在市场经营运作与管理方面存在的差距,中超俱乐部应研究市场经济规律,学习英超职业俱乐部先进的经营理念和优良的服务意识,以提高中超职业足球俱乐部的经营能力。

By examining ticket income, advertising sponsorship and TV broadcast of professional football clubs, this paper has made effort to compare and analyze the differences lying in Chinese and British professional football clubs in terms of market operation and management, and ventured to propose that Chinese professional football clubs should observe the rules of market economy, and follow the advanced conceptions of management and service established by British professional football clubs, so as to improve the management ability of Chinese professional football clubs.