摘要
传统党报的办报观念,视党报为宣传工具。新闻就是宣传,长期的宣传便形成了一种新闻写作模式,常常把重大的事实、新闻细节、新闻人物给下意识地埋葬了。好的新闻作品,需要追求新闻的视觉化与听觉化,让读者有亲临感,增强报纸的吸引力。对新闻“三贴近”的要求,传递出新闻主管部门改善主流媒体新闻报道现状的良好愿望。面对激变的媒介环境提出的挑战,应该勇于面对现实,勇于改革,勇于创新,从满足最广大的公众利益、需求和知情权出发,为复兴传统的主流媒体开辟一条新路。
The traditional concept of running the Party newspaper is to regard the Party newspaper as the propaganda tool. The long - term propaganda becomes a kind of news writing mode: always subconsciously burying the important facts, news details, and the news characters. The good news always give people the sense of vision and hearing , and is full of the milk of the human kindness. This needs to pursue the vision and heating of the news and try our best to incarnate local sense between the lines to make the reader have the sense on the scene to boost up the attraction of the newspaper. The request to the news "THREE PRESS CLOSE TO" pass the good wish of the news director department to improve the actuality of the mainstream media news report. Facing the challenge of the sharply changing medium circumstance, we should bravely face the realism, bravely reform and bravely innovate, to inaugurate a new way for rebounding the traditional mainstream media, getting going from satisfying the most large public benefit, demand and the knowing tight.
出处
《西昌学院学报(社会科学版)》
2006年第2期70-73,共4页
Journal of Xichang University:Social Science Edition
关键词
主流媒体
宣传
视觉化和听觉化
公众利益
Mainstream Medium
Propaganda
Visualization and Auralization
Public Interest