我国自驾车旅游者行为研究——以华北地区为例

A Study on the Behavior of Self-Driving Tourists in China

自驾车旅游以自由、自主、自助的突出特点被旅游者广泛接受和喜爱,是我国近几年快速发展的专项旅游。本文以华北地区自驾车旅游者为主要研究对象,用历时一年多的时间对大量自驾车旅游者进行了旅游行为问卷调查和访谈记录,获得千余份有效问卷,在此基础上开展了自驾车旅游者的行为研究,对自驾车旅游者的旅游动机、决策影响因素、消费行为等作了深入分析,并对自驾车旅游者的行为特征进行了总结。

Nowadays self-driving tour, widely accepted and loved with the prominent features of freedom, self-determination and self- help, is a fast-developing special travel item in the recent years, The paper, taking self-driving tourists in North China as main object of study, conducted a one-year questionnaires and interviews with a great number of self-driving tourists and obtained a thousand effective questionnaires, Based on this, the authors carried on the behavior study of self-driving tourists and made an in-depth analysis of their tourist motives, decision-making influence factors and consumptive behavior. Finally, their behavior features were summarized.