包装设计中构成因素的美学思考

Aesthetic Reflections on the Components in Package Designing

凡是和流通有关的商品，其包装都占有举足轻重的地位。因此，在进行包装设计的过程中，独特新颖的构思是决定设计的倾向、意境和深度的关键，运用三大构成中的诸多因素，丰富包装设计的构思和表现力，从而更深的吸引消费者，发挥出包装的艺术魅力。

Packaging is extremely important with commodity in circulation, and novelty and uniqueness are always key factors that determine the inclination, artistic conception and depth of the package design. In the process of designing, many constitutional factors may be applied to enrich the conception and expressive force of package design, so as to attract consumers＇ eyes.