对影视传播学的理论思考——“消费性受众”还是“生产性受众”

Thinking on dissemination discipline of films and television programs——On "consumption audience" and "production audience"

当今对于影视艺术及其分支的研究,与传统有着很大的差异。其中最引人注目的是如何对待受众的问题,这实际上是很多新兴学科的关键。通过比较霍克海姆和费斯克两者的论点,探索受众在传播过程中属于“消费性”还是“生产性”的问题。

Today＇s research on visual art and its branches is much different from tradition. The most attracting issue is how to deal with audience and is practically the key to new sciences. Through comparing the opinions of Horkheimer and Feisk, this paper discusses that if audience is ＂ consumption - style＂ or ＂ production - style＂ in the process of dissemination.